Sainsbury’s are doing it right

I recently saw this posted on Facebook by Jamie JaiB Byron

“This is amazing customer service… Made up to see there’s still company’s out there who make the effort to A: Read letters they receive & B: Respond to them… But then to just be out and out awesome about doing so makes me smile… Nice one Sainsburys!”

If you can’t read the response, it reads:

“Dear Lily,

Thanks so much for your letter. I think renaming tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe rather than the stripes on a tiger, doesn’t it?

It is called tiger bread because the first baker who made it a loooong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.

I really liked reading your letter so I thought I would send you a little present. I’ve put a £3 gift card in with this letter, if you ask your mum or dad to take you to Sainsbury’s you could use it to buy some of your own tiger bread (and maybe if mum and dad say its OK you can get some sweeties too!) Please tell an adult to wait 48 hours before using this card.

I’m glad you wrote in to us and hope you like spending your gift card. See you in store soon.

Yours sincerely

Chris King (age 27 & 1/3)
customer Manager

Enclosed: £3 gift card”

My favourite part of the letter is “Chris King (no relation) 27 and 1/3″

While the cynical part of me questions if Jamie Byron is working for Sainsbury’s, I’m going to remain optimistic and hope that there really are some lovely people working in Sainsbury’s head office.

Good work Sainsbury’s. With 6,464 likes and 1362 shares in just 14 hours, it’s obviously struck a chord with many.

The changing face of the media

Last week I attended the CIPR guest lecture by Brian Beech, Managing Director of Euro RSCG Manchester.  Brian gave a brilliant introduction to what is Public Relations, including some of the factors that are rapidly changing our industry.

After some reflection, here are some things I think are important to be aware of in order to keep up in the PR world, as nobody wants to fall behind now.


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