The Christmas season is almost upon us and we all know what that means…. Press campaigns! Here are three to watch out for this season
The first time you hear the ‘Holidays are coming’ ad on TV, you know the big guy in red is on his way… The Coca-Cola theme tune has become synonymous with the Christmas period after being revived in 2007. The iconic trucks have been doing a national tour across Great Britain launched by Myleene Klass. The ‘Truck Tour‘ has been hitting town centres in order to get people in the spirit… and to drink Coca-Cola of course
I seem to be hearing a lot of buzz about the latest John Lewis ad, which seems to be everywhere at the moment. Perhaps due to the undeniably adorable little boy in his pajamas, paired with the haunting voice of Slow Moving Millie who covers the Smiths ‘Please, Please, Please Let Me Get What I Want’. Not only have the sales of boys checked pajamas reportedly skyrocketed, the track is now to be featured on an album released by John Lewis in aid of Save the Children. If you haven’t seen it yet because you have been living under a (rather large) rock, see above.
I was a huge fan of the BBC series The Great British Bake Off earlier this year (and I know many of my friends were too) and I’m very excited about Kellogg’s choosing the winner Jo Wheatley, as the face of their new Christmas press campaign.
Jo will be using Kellogg’s cereals to create some Christmas recipes which will be distributed online and in the regional press. Personally I can’t wait to see where they go with this, as it involves two of my favourite things… Christmas and food – Delicious!