‘Tis the season to be jolly… Christmas press campaigns

The Christmas season is almost upon us and we all know what that means…. Press campaigns! Here are three to watch out for this season

Coca-Cola

Myleene Klass launching the Truck Tour earlier this month

The first time you hear the ‘Holidays are coming’ ad on TV, you know the big guy in red is on his way… The Coca-Cola theme tune has become synonymous with the Christmas period after being revived in 2007. The iconic trucks have been doing a national tour across Great Britain launched by Myleene Klass. The ‘Truck Tour‘ has been hitting town centres in order to get people in the spirit… and to drink Coca-Cola of course Continue reading

Advertisements

The changing face of the media

Last week I attended the CIPR guest lecture by Brian Beech, Managing Director of Euro RSCG Manchester.  Brian gave a brilliant introduction to what is Public Relations, including some of the factors that are rapidly changing our industry.

After some reflection, here are some things I think are important to be aware of in order to keep up in the PR world, as nobody wants to fall behind now.


Continue reading